Lingerie Brand PARFAIT to Launch in India with IIFW

Introducing Parfait, the US-based lingerie and swimwear brand in India in association with India Intimate Fashion Week (IIFW) with a glamorous fashion show to be held on 23rd February 12, 2019 at J.W.Marriott, Mumbai.

Parfait is distinctively designed to serve the full-busted woman with its expansive range of sizes for both core and plus size customers, including 30 to 44 band sizes, D to K cup sizes, and M-4XL bottoms dedicated to helping women find the perfect fit. Headquartered in Los Angles, the United States the company was incorporated in 2010, with a mission to serve the growing plus size lingerie market across the world.

Most women don’t know their correct sizes and usually buy, which is uncomfortable and unappealing. So, here the brand’s foremost aim will be to educate the consumers about the right fit of the bras.  Such as full-busted and plus size bras that help them find the right size of bras.

1. They are aiming to invest heavily on training the staff.
2. Right size of bra and comfortability boosts confidence in a woman to a great extent

Also, Parfait India will be partnering with major Indian retailers and aggressively focuses on SIS (Shop in Shop). They will also explore the possibility of opening Parfait store in major cities in the near future along with partnerships with leading e-commerce platforms and company website. Parfait is entering through 100% FDI in India. Following the government norms, the brand will source 30% from India and but the style, sample, structure, technique and design will come from the homeland (headquarter in Los Angeles the US). The 30% sourcing from India will have fabric basis the India weather. Also, in future, they have plans to manufacture bottom wear/panties in India.

Parfait sell products across the world through a channel of distributors and retailers, currently serve women across 20+ countries through 700 stores and online stores worldwide including USA, Canada, Australia, New Zealand, UK, Ireland, France, Spain, Poland, Greece, Czech Republic, Germany, Turkey, Russia, South Africa, Portugal, Latvia, Ukraine, Belarus, Malta, Gozo, Finland, Sweden, Belgium, Austria, Switzerland, Slovakia, Eire, and the Middle East and now India. The business is mostly driven through B2B channel globally.   They are now entering in B2C for the first time with our launch in India.