Last week I was at Select CITYWALK on 14th February, the Valentine’s Day. On the day of love all around, Delhi’s favourite shopping centre and destination celebrated “An ode to Sustainability,” a tribute to our environment and a moment for all of us to pledge our best for the planet. February is the month of love while we celebrate our love for each other let’s also celebrate our love for green Earth. Apart from this green initiative, Select is also promoting an all-inclusive love feeling through its special video, ‘LOVE NO BOUNDARIES’ for Valentines, which is a celebration of romanticism and connection.
Select CITYWALK, Pearl Academy, Delhi South, and The Filmy Owl, came together to create unique motif of love for Earth with an art installation made from plastic bottles. The bottles collected by Select CITYWALK, as part of their Swach Bharat Campaign, and in an effort to minimize plastic waste have been put to good use to create a visual point for all visitors. Conceptualized by the team at Select CITYWALK and the Filmy Owl, and lovingly executed by a creative team of students at Pearl Academy, Delhi South.
Addressing the issue of plastic waste has been part of an on-going campaign by Select CITYWALK, which started with the elimination of plastic straws at all f&b outlets in the year 2018. Wasteroots NGO, a social enterprise working towards greener environment initiatives & Select CITYWALK celebrated #GreenWaliDiwaliin 2018 in Select CITYWALK. For every fifty kilograms of newspapers collected, Select CITYWALK and Wasteroots NGO planted one tree in the Green Belt Area of Noida.
All the plastic bottles from the current installations will also be subsequently shared with Adidas and turned into t-shirts to minimise waste.
A raga of Love stories can never stay behind as Select CITYWALK presented an exceptional video tribute of YOUNG, EXCEPTIONAL & PERIODIC love stories (Chef Kelvin & Andrea Michele, Amit Agarwal, and Ankit Chawla, Elisha Wadhwani & Vishal). The story showcased the ever-time, more than just spending time together moments of them. Capturing candid moments of togetherness, where love is in the small moments of work that compliments each other, spending time together, shopping together, a simple cup of coffee together, or working out together, which become far more interesting than just being in love.
Commenting on the occasion, Mr. Yogeswar Sharma, Executive Director, and CEO Select CITYWALK said, “Valentine’s Day, is an occasion to celebrate love. This year, we commemorate love in various ways…our digital campaign features real love stories of well-known couples showcasing smaller nuances of love. Our green and community initiatives pay tribute to our love for the planet. From installations with waste materials and plastic by students to a community book exchange programme to promote sustainability, this Valentine’s celebration is unlike any other.”