‘Audi Peaklife Fashion Capsule’ was an extravagant Fashion show event happened on 4th April at Cafe Lawns, Shangri – La’s – Eros Hotel, Delhi.
The German Luxury car maker, Audi in association with Luxury lifestyle magazine PeakLife and Designer Gabriella Demetriades for her Clothing label Deme Love presented the Delhi leg of the Audi Quatro cup as a successful event with Nora Fatehi as the showstopper of the evening.
Audi completed ten years in India in 2017 and within this short span, the brand has become one of the most preferred luxury car brands for enthusiasts in the country through a progressive and engaging marketing strategy. Audi is now being perceived as being a global brand that is Indianised -from being known as a ‘brand with four rings’ to ‘char bangdi’ or ‘char chudiya’, Audi has successfully entrenched itself in the Indian pop culture.
The silhouettes were quite feminine and the colour palette consisted of pastels and fiery reds. The sensual cuts and elegant designs were the highlights. The beautiful garments by Gabriella is her passion to make every woman feel gorgeous. Her ready to wear clothing label, Deme was established in 2012.
PeakLife is about ushering in a new language of style quite like Audi’s innate ideology that believes in being the driver of innovation by delivering a melange of experiences. We welcome them on board for a wholesome ride through this glamorous show by Gabriella Demetriades,” said Ms Parineeta Sethi.
Speaking on this occasion, Mr Rahil Ansari, Head Audi India said “Audi has always been associated with the events and properties in the world of fashion and entertainment, globally as well as locally. We are delighted to associate with the Audi PeakLife Fashion Capsule deme in India. With this association, we continue to create inspiring experiences in Audi’s journey in India.”