H&M and Sustainability: Conscious Exclusive Launch

The very first time H&M launched and showcased at Amazon India Fashion Week in March. H&M, a leading fashion brand of the world has come up with a Conscious Exclusive collection that is all about sustainability and style.

Their 2017 collection includes the pioneering sustainable material BIONIC® which is a recycled polyester made from the plastic shoreline waste. The fluidity and easiness of the fabric shows how it’s natural and a better option for fashion styles while being conscious of the environment. The Conscious Exclusive is a collection of exquisite pieces perfect to celebrate the new season. It’s a collection of individual pieces with a sense of occasion, each one showing the many different ways that sustainable materials can create the best style.

Actress Dia Mirza and President of FDCI Mr. Sunil Sethi was present at the launch of the sustainable collection at the fashion week.

Along with showcasing a full collection for women, for the first time this collection will include kids’ pieces as well. It will be available in around 160 stores worldwide and in India you can find them at Select Citywalk, New Delhi and High Street Phoenix, Mumbai from April 20th.

This collection will give the designers of H&M a chance to dream and create pieces that are both quirk and beautiful and yet sustainable and safe for the environment. This collection is a road to a better, a more sustainable fashion future and H&M aims to make such sustainable, good-quality fashion accessible to as many people as possible.

Click here to know the full story of Amazon India Fashion Week!!


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